What do women really want when they buy a house? A recent survey of 1000 women done by a national bank asked:"Describe the best things about home ownership". 
The poll was to probe their motivations and needs:
44% said they bought their home to feel "financially secure".
40% wished they had more knowledge about the fees associated with buying a home.
34% bought a home to be able to "decorate or renovate the way they want."
32% wanted more information about the annual costs of ownership.
30% wanted more information on mortgage options.
I found the above quite interesting and in turn have added more information reports that I can provide to address any concerns or properly explain the real estate process of buying or selling real estate.
Ty Lacroix Broker of Record & Owner
'NOT ALL REALTORS* ARE THE SAME', One call or email to me and you will know why!
Your London and S/W Ontario source for results!
519-435-1600 www.enveloperealestate.com
Ty, interesting information, which bank was it?
Those are interesting answers. Maybe it is the Canadian atmosphere.
Endre:
It was the Toronto-Dominion Bank with over a thousand branches across Canada.
Ty
Heath:
Could be the air or perhaps the water!
Ty
I work with groups who support low-income women and the number one comment I hear when they are asked why they want to buy a home is "I want to be able to paint my own walls". Since most homes have some version of off-white wall colors, it seems an odd motivator. But they are truly passionate about the idea. I wonder if landlords could keep their tenants happier by letting them pick their own wall colors?
Glenn
It makes sense and I have a very successful landlord/ buyer who has very few vacancies and has happy tenants!
Ty
Ty that is a report that tells us a bit about how our society has changed. Had that survey been done in prior decades I bet kitchens, dishwashers, bathroom, vanities, etc. would have been at the top of the list.
Bob, I think they still are but those are material things and both men and women are looking for something more than just 'things' in a home.
Ty
Ty - TD's report identified some blogging topics as well as topics for our information packages.
Ty,
Interesting answers....certainly gives a lot of great ideas for blogs that will be useful to the public!
Jo
Jo
Yes it does and how to better help our client's.
Ty
Ty,
My experience is that women buy the kitchen and walk-in closets; guys buy the work shop.
Very interesting, Ty. As a woman I may have learned something about myself. LOL
Has there been a recent survey about what men want? I know when looking for our condo, my husband, who is the chef in the family, wanted the workable, updated kitchen and liked the more upgraded models.
Pam.
Terry: Or the other way round as per Pam's comment.
Pam: What people are looking for in a home and by whom is a great question to ask in any market rather than assume a gender bias. I am going to do a blog right now and ask, what do men want in a home?
Thanks
Ty
Wow. Ty, I never considered the obvious of women wanting to feel financially secure. Thanks.
John:
As women are taking control over their finaces (some have for years) it makes sense that one of their largest expenditures with or with out a parter is a home.
Ty