How Do Homes Sell?

How do homes sell?  It is a combination of creating sale-ability of a home.  Here are some statistics of how homes sell:

 1%  of houses are sold from Open Houses.  This is only applicable if a thorough mailing to prospective buyers and proper advertising has been done.  Otherwise very few serious buyers go to Open Houses.

 4% of houses are sold through advertising in the newspaper or other real estate publications, including mail-outs.

 6%   of homes are found by the buyer himself or the seller finding the buyer himself, A for Sale by Owner (FSBO)   in most of these cases, one party or the other hires a sales representative to handle the paperwork.

 89%  of homes are sold through the Multiple Listing Service (MLS) when listed with a real estate company - providing proper terms and/or a reasonable price is offered.  Yet, some homes listed will expireThis is why knowledge and expertise is required to get your home SOLD!

  89%  of homes that are sold through the Multiple Listing Service are sold by sales representatives who prospect & market for buyers daily!  Remember, real estate sales representatives sell real estate!

 How many sales representatives actively look for buyers daily?  I don't have any statistics on this, but according to the National Association of Realtors, 7% of the sales representatives are doing 93% of the total real estate business nationwide!  As an example, if you had 100 homes for sale, 7 sales representatives would sell 93 homes and 93 sales representatives would divide the sale of only 7 homes among themselves.

In today's real estate market, IT IS THE SALES REPRESENTATIVE THAT MAKES THE DIFFERENCE IN GETTING YOUR HOME SOLD! 

The size of a real estate company or its name has very little to do with the sale of your home or any other property.  Yes, there are some companies, which sell hundreds of homes, but they also have hundreds of sales representatives.  The average of sold homes per sales representative is usually very low.  

  At Envelope Real Estate Brokerage Inc., we have one of the highest averages of homes sold.  

  Discounting commissions or making deals with sales representatives that you, too, can sell the house will not   change the facts how homes are really sold.  Something important to keep in mind:  If the only way the sales representative can get the listing is by discounting commission, you can be sure they will also discount the price of your home when negotiating an offer on your home!  It will only take that much longer for you to realize that you have to do something else in order to sell your home.  Let's get together and review all your options.

 

Ty Lacroix Broker of Record & Owner

          

'NOT ALL REALTORS* ARE THE SAME', One call or email to me and you will know why!

Your London and S/W Ontario source for results!

519-435-1600   www.enveloperealestate.com

10 commentsTy Lacroix • March 12 2010 12:54PM

Comments

Good stuff Ty, I totally agree, you get out of it what you put into it.....

Posted by Gerry Michaels GettysburgGerry (Community Benefits Real Estate, Gettysburg, Pa) 5 months ago

Gerry:

You shouldn't just trust anybody to do a good job when selling or purchasing a home as it is one of the largest financial decisions most will ever make!

Ty

Posted by Envelope Real Estate Brokerage Inc 5 months ago

Very well put together Ty.  I see stats haven't changed too much in the 21 years I've been in the business.  Still only 1% of homes sell via open houses.

In 21 years I think I have sold 2 from open houses.  One I sold myself and the other the people came back with their agent. 

Posted by Jenny Kotulak Oakville Real Estate (Broker RE/MAX Aboutowne Realty Corp. Oakville, Ontario) 5 months ago

Jenny

Your experience is similar to most real estate professionals. An open house for new homes works well but for re-sale, time's are changing.

Ty

Posted by Envelope Real Estate Brokerage Inc 5 months ago

Ty,

This is a very, very, very professional presentation.

On the subject matter, I have had very good success with Open Houses.

Brian

Posted by Brian Madigan LL.B. (Royal LePage Innovators Realty, Broker) 5 months ago

Ty - I like the clip art etc that you nave been using and the text formating for your 'Real Estate" slogan here ..... did you use photo shop to create it.

Posted by Kathy Clulow ASP® SRES® Offering Full Real Estate Services Since 1973 (RE/MAX Scugog Realty Ltd Brokerage) 5 months ago

Brian:

I have to admit the attitude is the greatest attribute to holding an open house and of course, the property and its price sure helps!

Ty

Posted by Envelope Real Estate Brokerage Inc 5 months ago

Kathy:

I have acquired clip art over the years and I believe that one was from Real Estate Clip Art which I subscribe to.

Ty

Posted by Envelope Real Estate Brokerage Inc 5 months ago

Ty - I love data like this.  My pie-chart is several years old - where did you get these latest statistics?  Thanks for sharing!

Posted by Jill Schmidt, serving Denver & Littleton area (Greenwood Village, Centennial, Highlands Ranch, Aurora ) 5 months ago

Jill:

Thanks for your comments and those stats come from NAR

Ty

Posted by Envelope Real Estate Brokerage Inc 5 months ago

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